Brand new independent men's fashion store opens in Chippenham

Outfit78 is the new independent men’s fashion brand in Chippenham.  It’s fresh, new and brings some of the best labels to the Wiltshire men’s fashion scene.

It's old fashioned values are rooted in the store's predecessor, Peter Emms, who had been loyally serving the local community for nearly 40 years. Peter Emms retired earlier this year, and his store has been taken over by local man Aaron Gale. Aaron is keen to retain the essence of Peter Emms, in providing a friendly, trustworthy customer service along with the best labels that only an independent retailer can offer.

It’s been quite a story for Aaron, who, as a young man, used to work Saturdays in the store and now finds himself heading up and running the Outfit78 brand.

The new venture heralds a bright new future for Aaron, who has had to overcome adversity in recent years.  Aaron was diagnosed with Testicular Cancer in May 2013, there followed surgery and months of chemotherapy. He has now been in remission for 3 years and after a long wait even managed to beat the odds by adding to his cherished family, when his second child arrived in April last year.

Commenting on his new venture, Aaron said “It’s been bittersweet for me, like so many other men in Chippenham I have been a loyal customer to Peter Emms over the years, it’s sad to see him retire. But in the same breath, I’m very excited and can’t wait to put my own stamp on the store and am looking forward to getting to know all of our current and new customers”. 

Outfit78 have already been busy, working on bringing in new brands to join their in-demand labels such as Lyle & Scott, Luke1977, Gym King and 11 Degrees.

You can find the store in Emery Gate Shopping Centre, close to the High Street entrance in the centre of Chippenham. 

You can follow Outfit78's Facebook page to keep up-to-date with the latest fashion arrivals

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